Thoughtful design.
A playful soul.

Self-expression, from the dial to the movement.

Our approach brings thoughtful proportions together with the freedom to play. A dial’s color, a strap’s texture, and the character of a mechanical movement can come together in a watch that feels personal.

Start with a color, a memory, a mood. Explore a dial, movement, and strap combination that expresses who you are. There’s room to be playful—and room to be entirely yourself.

Our watchmaker’s experience includes Seiko NH-series and Miyota mechanical movements, as well as custom watch components, including dials. The specifications and component origins of individual watches will be shared in their product details.

We hand-assemble our watches in sunny South Florida, USA, using carefully selected components and mechanical movements. As our collection develops, we’ll share more of the people, choices, and details behind each watch.